Frederick Pratt Jr., CFP, CLU is a 2025 Wealth Professional Canada Top 40 Under 40 Rising Star, Certified Financial Planner at Desjardins Financial Security Independent Network in Ottawa, and one of the most engaging guests we’ve had on this podcast.
He’s also a golf champion with a gift for mathematical patterns that most people wouldn’t believe until they see it live.
In this episode, Fred draws a clear line between golf course management and financial planning, and the parallels are hard to ignore. Reading the terrain before swinging. Knowing which club to pull and when. Avoiding the double bogey moments that quietly add up over time. It all connects.
Fred walks us through his TERP framework, a one-page Tax and Estate Retirement Plan designed to show clients every income source, every asset class, and every planning gap at a single glance. He explains why he calls life insurance an “estate enhancer” on that plan, and how that language shift changes client conversations entirely. He makes the case for participating whole life as a legitimate asset class, breaks down why a 5% tax-efficient return outperforms a 7% return when tax planning is missing from the picture, and challenges advisors to rethink what a complete financial plan actually looks like.
And then there’s the Magic of Prime. A pattern-recognition ability Fred discovered at 11 years old that lets him work through complex decimal calculations in real time, with no calculator. It started with fractions in grade five. It ended with 25-digit answers on demand.